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The Second Ridership Survey Converted 2006-07-07 1. Brief The acceptation and supports among public considerably contribute to FCB operation. It is necessary and valuable for project implementation to investigate the awareness and increase the understand of FCB technology among public. On behalf of Beijing project management office, Beijing Orbo Consulting Co. LTD and Beijing Public Transport Company cooperated to launch two times ridership survey in July 2005 and August 2006 respectively. Through comparing the two data before and after demonstration began, the differences of FCB awareness and understand among public were released while the influence of FCB demonstration along route was shown as well. 2. Investigation introduction Total 900 questionnaires were disseminated while 845 questionnaires were answered. The effectiveness was 86.2%. 48.3% of interviewee were during 21-30 years old; 16.9% of interviewee were 31-40 years old. Interviewee over 61 years old accounted of 4.7% in survey. 75% of interviewee had university or above educational background. For education of interviewee, 45.8% of people obtain university degree, 49.3% of interviewee graduated from middle school. Only 3.6% and 1.3% of interviewee have master degree and primary education respectively. The survey contained investigation of FCB concept and theory, safety concern, awareness of demonstration meaning, experience and exception of FCB technology etc. 3. Investigation results 3.1 Understand of FCB technology
Picture 1: awareness of FCB comparing before and after demonstration started
Three are several reasons why the awareness increased. Firstly, many newspaper, TV, websites etc. introduced the project, consequently, that contributed to increase the awareness of FCB in China. Secondly, three special FCBs are considered as ad to promote the awareness along demonstration route. Many interviewee amounted that they saw the FCBS driving on road. Thirdly, project preparation including the handover ceremony of FCB, the first ridership survey etc. enlarged the influence on FC technology among public. 3.2 Safety concern of FCB Table 1: Concern for FCB safety among public along demonstration route
For passengers who took FCBs already, the number of people who do not worry about FCB safety decreased significantly from 35% to 88%. These data indicates that FCB demonstration eliminated the concern of FCB safety gradually. 3.3 Experience and exception of FCB Regarding passengers’ response, environmental friendly still held the highest supports, comfortable followed it at the second rank. Table 2 illustrated the comparison of public exception and passengers experience in all indicators.
Table 2: Awareness of FCB’s advantages among public
4. Conclusion The results of investigation indicated that the awareness of FCB among public increased significantly, while the concern of FCB safety decreased rapidly. Most interviewee mentioned that environmental friendly was most interested FCB advantage and gave the positive response on FCB demonstration in Beijing. After FCB operation started, the acceptance of FCB for passengers increased as well. |
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